Compare top DBA services to find the best fit for your business
Arorix Editorial Team
Updated: June 14, 2025
Our Top 3 Services
A DBA (Doing Business As) is a registered name that lets you operate your business under a name different from your legal name or entity name. It’s also known as a trade name, fictitious name, or assumed name—depending on your state.
Sole proprietors, LLCs, and corporations often file a DBA to create a brand-friendly name without forming a new legal entity.
DBA Registration Fee:
$10–$100, depending on your state or county regulations.
Publication Requirement (Some States):
A few states/counties require notice of your DBA in a local paper—typically $25–$150.
Renewal Fee:
DBA names often need renewal every few years—expect $10–$50.
EIN (Optional):
Free via the IRS if needed for business banking or hiring.
Optional Filing Service Cost:
If you use a third-party service, expect to pay $25–$150 on top of official fees—for forms, filing, and name checks.
Add-On Services:
Logo design, website setup, compliance reminders, and more—usually $0–$300+, depending on the provider.
Unlike many formation documents, appointing a registered agent doesn’t require a state filing fee. However, you will pay the service provider’s annual fee, which varies based on features and bundling:
If you form your LLC or Corporation through a provider, your first year of registered agent service is often free—making it a smart bundle to take advantage of.
Business Name Search: Avoids rejections by checking name availability
State & County Filing Coverage: Handles all required local paperwork for you
Publication Handling (if required): Some services take care of legal notices in newspapers
EIN Filing Add-On: Easily bundle your tax ID setup during registration
Renewal Reminders: Stay compliant and avoid expired DBAs
Branding Tools: Some platforms offer logo design, domains, and website setup to launch your brand fast
Sole Proprietors: Want to use a brand name instead of their personal name
LLCs or Corporations: Expanding into new products or markets under different names
Freelancers & Side Hustlers: Looking to appear more professional without forming an LLC
Multi-Brand Businesses: Need separate names for different services without setting up new entities
Early-Stage Entrepreneurs: Want a quick, low-cost way to brand and operate officially
Skipping the Name Search: Filing a name that’s already taken leads to rejections or legal issues
Not Following Local Rules: Requirements vary by state and even by county—don’t assume one-size-fits-all
Missing Publication Requirements: Some states require public notice in a newspaper—don’t overlook it
Forgetting to Renew: DBAs expire in many states—set reminders to renew on time
Using a DBA Instead of Forming an Entity: A DBA doesn’t offer liability protection—don’t confuse it with an LLC or corporation
Failing to Update Business Info: If your address or ownership changes, update your DBA with the state or county
Covers Your State/County: Make sure the service handles filings in your specific location
Includes Name Availability Search: Prevents rejections and saves time
Handles Publication (if required): Choose a provider that manages this for you if your state requires it
Offers EIN Filing Add-On: Helpful if you need a tax ID for banking or hiring
Provides Renewal Reminders: Stay compliant and avoid expiration issues
Bundled Branding Tools: Look for extras like logo, domain, and website options if you’re building a full brand
Transparent Pricing: No hidden fees—know what you’re paying for up front